Words Crafted for Sales Success.
Welcome to Working Copy
I’m Copywriter and Content Optimisation Specialist,
Darrin Ratajczak.
I specialise in writing carefully-crafted, results-focused copy and substantial evergreen content — the type of engaging copy and content that informs and inspires, builds trust and drives sales.
If you’re looking for professional, agency-quality copywriting, without paying for agency overheads, get in touch with me directly.
ServiceS
New Websites
Complete new website writing, strategy, structure and set-up plans.
Website Renos
Existing website content refresh, structure renos and optimisation.
Site Optimisation
Boost search rankings and conversions with a Site Optimisation Review.
Video Scripts
Commercials, explainer videos, reviews, case studies and video sales letters.
Lead Magnets
Ebooks, guides and case studies that build credibility and trust.
Email Marketing
Email nurture sequences, EDMs, e-newsletters, and done-for-you campaigns.
SEO Content
Keyword research, editorial planning, SEO copy and article writing.
Ads & Brochures
Branding and direct-response ads, brochures, collateral and advertorials.
Packaged Services
If you’re looking to update an existing website or create a new site, you’ll find fixed-price, packaged services
through my other business, Conversion Craft.
WebSITE CONTENT OPTIMISATION REVIEW
$750
30-Minute Fact-Finding Session
Clear and Simple Visual Report
and Recommendations
Expert 32-Point Optimisation Review, including:
Messaging & Written Content
User Experience & Design
Conversion Optimisation
SEO Keyword Optimisation
Competitor Comparison
Key Fixes & Quick Wins
Content Promotion Opportunities
WEBSITE CONTENT RENO
$2,450
30-Minute Fact-Finding Session
32-Point Optimisation Review
Expert Website Copywriting, including:
Homepage
Category Pages
Product and/or Service Pages
About & Contact Pages
Page Titles & Meta Descriptions
Clear Step-by-Step Reno Plan
Content Promotion Opportunities
Up to 2x Revisions
New website CONTENT
$3,950
30-Minute Fact-Finding Session
Expert Website Copywriting, including:
Homepage
Category Pages
Product and/or Service Pages
About & Contact Pages
Page Titles & Meta Descriptions
Clear Step-by-Step Build Plan
32-Point Optimisation Plan
Content Promotion Opportunities
Up to 2x Revisions