Let’s Turn Your Aussie Small Business Website into a Sales Machine.

Think of Me as Your Own Website Content and Marketing Expert
Welcome to Working Copy. I’m Copywriter and Content Optimisation Specialist, Darrin Ratajczak.
I help Aussie small businesses get more website visitors, more leads and more sales through engaging digital content, smart website optimisation and attention-grabbing
email marketing.
So, if you’re ready to turn your small business website into a sales machine, click the free consultation button above and contact me directly.
Services
Copywriting
Marketing and advertising copywriting that attracts leads and gets sales.
New Websites
Complete new website writing, site build and optimisation packages.
Website Renos
Existing website content refresh and optimisation packages.
Site Optimisation
Boost traffic, leads and sales with a website content optimisation package.
Done-for-You
Blog Posting
Writing, publishing, optimisation & promotion.
Digital Content
Long-form cornerstone content, ebooks, guides and case studies.
Email Marketing
Email nurture sequences, EDMs, e-newsletters, and done-for-you campaigns.
Video Scripts
Commercials, corporate videos, explainers, case studies and VSLs.
Packaged Services
If you’re looking to update an existing website or create a new site, one of these fixed-price, packaged services might suit you.
WebSITE CONTENT OPTIMISATION Package
$750
30-Minute Fact-Finding Session
Expert 32-Point Optimisation Review, including:
Messaging & Written Content
User Experience & Design
Conversion Optimisation
SEO Keyword Optimisation
Clear and Simple Report
Key Fixes & Quick Wins
Full Implementation on Your Site
Content Promotion Opportunities
3x Monthly Performance Reporting
& Follow-up
WEBSITE CONTENT RENO
$2,450
30-Minute Fact-Finding Session
32-Point Optimisation Review
Expert Website Copywriting, including:
Homepage
Category Pages
Product and/or Service Pages
About & Contact Pages
Page Titles & Meta Descriptions
Full Implementation on Your Site
Content Promotion Opportunities
Up to 2x Revisions
3x Monthly Performance Reporting
& Follow-up
COMPLETE New Website Package
$3,950
30-Minute Fact-Finding Session
Expert Website Copywriting, including:
Homepage
Category Pages
Product and/or Service Pages
About & Contact Pages
Page Titles & Meta Descriptions
Complete Website Build in WordPress
Complete Website Optimisation
Content Promotion Opportunities
Up to 2x Revisions
3x Monthly Performance Reporting
& Follow-up