Words Crafted for Sales Success.

Darrin Ratajczak, Copywriter

Welcome to Working Copy

I’m Copywriter and Content Optimisation Specialist,
Darrin Ratajczak.

I specialise in writing carefully-crafted, results-focused copy and substantial evergreen content — the type of engaging copy and content that informs and inspires, builds trust and drives sales.

If you’re looking for professional, agency-quality copywriting, without paying for agency overheads, get in touch with me directly.

ServiceS

New Websites

Complete new website writing, strategy, structure and set-up plans.

Website Renos

Existing website content refresh, structure renos and optimisation.

Site Optimisation

Boost search rankings and conversions with a Site Optimisation Review.

Video Scripts

Commercials, explainer videos, reviews, case studies and video sales letters.

Lead Magnets

Ebooks, guides and case studies that build credibility and trust.

Email Marketing

Email nurture sequences, EDMs, e-newsletters, and done-for-you campaigns.

SEO Content

Keyword research, editorial planning, SEO copy and article writing.

Ads & Brochures

Branding and direct-response ads, brochures, collateral and advertorials.

Packaged Services

If you’re looking to update an existing website or create a new site, you’ll find fixed-price, packaged services
through my other business, Conversion Craft.

Get 3 Specific Optimisation Recommendations
for Your Website FREE.

WebSITE CONTENT OPTIMISATION REVIEW

$750

30-Minute Fact-Finding Session

Clear and Simple Visual Report
and Recommendations

Expert 32-Point Optimisation Review, including:

Messaging & Written Content

User Experience & Design

Conversion Optimisation

SEO Keyword Optimisation

Competitor Comparison

Key Fixes & Quick Wins

Content Promotion Opportunities

Full Implementation (extra fee)

Full Details

WEBSITE CONTENT RENO

$2,450

30-Minute Fact-Finding Session

32-Point Optimisation Review

Expert Website Copywriting, including:

Homepage

Category Pages

Product and/or Service Pages

About & Contact Pages

Page Titles & Meta Descriptions

Clear Step-by-Step Reno Plan

Content Promotion Opportunities

Up to 2x Revisions

Full Implementation (extra fee)

Full Details

New website CONTENT

$3,950

30-Minute Fact-Finding Session

Expert Website Copywriting, including:

Homepage

Category Pages

Product and/or Service Pages

About & Contact Pages

Page Titles & Meta Descriptions

Clear Step-by-Step Build Plan

32-Point Optimisation Plan

Content Promotion Opportunities

Up to 2x Revisions

Complete Website Build (extra fee)

Full Details