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Website Copy and Content

New Website Copy Package (including SEO strategy, structure and set-up plan)

Set the stage for a great website experience that prompts conversions. Armed with clear and complete website copy, and a detailed strategy, structure and set-up plan ready to supply to a graphic designer or web developer, you’ll avoid unnecessary and unforeseen development costs and budget blowouts.

This service includes:

  • Clarifying the website’s goals and messaging.
  • Defining the website’s content structure.
  • Writing and refining website copy.
  • Final copy and structure document ready to supply to your designer or developer.

Existing Website Content Refresh

By combining the best in sales copywriting craft, proven SEO (search engine optimisation) practices, user-friendly design know-how and conversion optimisation techniques, a content refresh will help you attract more visitors to your website, and turn prospects into sales.

This service includes:

  • A copy and content refresh of all your website’s main pages, including the homepage, about, team, services or product pages, etc. to ensure your messaging is hitting the mark. 
  • On-page search engine optimisation of all the main pages to boost traffic.
  • Content structural analysis to ensure visitors find exactly what they want fast.
  • Content conversion optimisation analysis to help turn prospects into sales.

Website Content Optimisation Audit (including a clear and concise implementation plan)
Boost search rankings and conversions by finding gaps and opportunities.

Online Sales Page
Generate sales with a full sales promotion online.

Lead-Gen Landing Page
An effective ‘squeeze’ page can bring in massive leads and sales.

New Website Pages: SEO and Sales-Conversion Copy
Professional, compelling copy for new product or service pages.

Order Page/Shopping Cart Sequence
Reduce abandon rates due to confusion or too many steps.

FAQ Sections
Answer common questions asked by customers (great for SEO).

Website ‘How-To’ Guide or Tour
A helpful guide that explains how a product, service or site works.

Generate strong, ‘real-world’ credibility for your products or services.

Video Scriptwriting

  • Advertisements
  • Explainers
  • Demos
  • Reviews
  • Case studies
  • Video sales letters (short- and long-form)
  • Corporate videos

Radio Commercials

Stand out with a clever concept and copy for a 30 or 60-second spot.

Podcast Scripts

Make the most of this medium with captivating scripts/copywriting.

Teleseminar/Webinar Scripts

Ensure a smooth, successful presentation with a great script and slides.

Lead Magnets

eBooks and Guides
Provide highly useful information to customers via electronic guides.

Case Studies
Offer problem-solution-outcome stories featuring a product or service.

White Paper (Special Report)
Attract email sign-ups/new leads with valuable, downloadable reports.

Email Marketing

Autoresponder/Funnel Emails (Series)
Deepen customer relationships and/or drive follow-up purchases. Copy only or complete, done-for-you email sequence management.

Stand-Alone Email Promotions
Reach out and grow sales with special promotions, invitations and more. Writing-only or writing-and-publishing packages.

Email newsletters
Maintain customer loyalty with regular issues filled with tips and offers. Writing-only or writing-and-publishing packages.

Articles / Blog Posts

Done-for-You Article/Blog Posting Service
Bring in SEO traffic with helpful content that’s 1,200-2,500+ words in length. Long-form perennial articles and cornerstone content uploaded to your site and SEO optimised.

Blog Editorial Calendar and Post Series
Continuously generate new traffic with ongoing, strategic posts.

Position a product/service as the solution via a magazine-style article.

Ads, Brochures and Collateral

Online Banner Ad or Text Ad Campaigns
Drive the most visitors from social media or other sources to specific discounts or online promotions.

Social Media Ad Campaigns
Attract likes, shares and conversions with super-targeted social ads on Facebook, Linkedin, etc.

Brochures (3+ panels)
Succinctly and clearly explain how a product/service benefits prospects.

Sell Sheets or Fact Sheets
Give sales reps excellent product detailers to use with prospects.

Product or Program Naming

Get a selection of carefully-crafted product/program name ideas and taglines that you can choose from.

Press Releases

Get attention from the media and drive additional site visits.

Editing and Proofreading

Get the most from your content and avoid embarrassing and costly errors before publishing.

Contact me for more about my services, rates and turnaround times.